THE IMPACT OF EUROPEAN INTEGRATION PROCESSES ON THE DEVELOPMENT OF CONTEMPORARY UKRAINIAN MUSIC: NEW OPPORTUNITIES AND CHALLENGES

Abstract

European integration opens up new opportunities for promoting Ukrainian music abroad, creating innovative music projects and participating in international events. The researcher emphasises that integration into the European cultural space is important for the formation of new trends in contemporary Ukrainian music, while preserving its national identity. The study analyses in detail the key stages of development of Ukrainian music, starting with the underground movement of the 1980s and ending with contemporary trends that cover genre diversity – from ethno-electronic to pop music. Particular attention is paid to the influence of such well-known artists as ONUKA, Go_A, Kalush Orchestra, who successfully combine traditional Ukrainian motifs with modern European genres, contributing to the international popularisation of Ukrainian culture. European integration processes also open up new opportunities for Ukrainian performers through participation in events such as the Eurovision Song Contest, music festivals such as Atlas Weekend, and cooperation with international grant programmes (Erasmus+, Creative Europe). These programmes facilitate the exchange of experience between Ukrainian and European artists, allowing them to improve their professional skills, strengthen cultural ties and improve the quality of music products. The publication emphasises the important role of modern digital platforms and social media, which allow Ukrainian artists to reach a wide international audience. As an example, the author examines the activities of the singer Yaktak, whose works have become popular thanks to the algorithms of platforms such as YouTube and Spotify, which contributes to the integration of Ukrainian music into the global cultural space. The conclusions of the research emphasise that European integration contributes to the professional development of Ukrainian artists, the promotion of national culture abroad, and the strengthening of international cultural relations. However, performers face significant challenges, such as high competition, preserving national identity, financial difficulties, and finding support. For the effective integration of Ukrainian music into the European space, state support, the development of cultural diplomacy, and strengthening of international cooperation are essential. The study is a valuable contribution to the research of the current processes of adaptation and integration of Ukrainian culture into the European context, demonstrating its uniqueness, competitiveness and importance in the globalised world.