THE ROLE OF MASS LITERATURE IN INTERCULTURAL COMMUNICATION: GENRE FICTION AS A DYNAMIC CULTURAL PHENOMENON

Abstract

This article explores the role of mass literature as a key medium for intercultural communication, highlighting its adaptability and responsiveness to societal changes. From a comparative perspective, mass literature is analyzed as a phenomenon shaped by social and practical influences. Its use of familiar story patterns and recurring themes allows it to bridge cultural differences, making it accessible and relevant to a wide range of readers. The interaction between text and reader is emphasized, showing how the audience’s cultural background shapes literature and influences their perceptions and interpretations. The article further examines how mass literature reflects the values and concerns of a given society and anticipates and shapes reader expectations. It serves as both a cultural artifact and a form of artistic expression, capturing the essence of a particular historical moment while engaging with broader social issues. The translation process is a crucial tool in this intercultural dialogue, allowing literature to cross linguistic boundaries and enrich the exchange between different cultures. By analyzing mass literature in this broader context, the article highlights its dual function as entertainment and as a means of understanding various cultures. It suggests that mass literature, through its ability to respond to societal shifts and connect with diverse audiences, plays a significant role in fostering communication and mutual understanding across cultural borders. Ultimately, the study underscores the importance of mass literature as a vehicle for intercultural dialogue and a reflection of shared human experiences across time and space.