STEREOTYPICAL FEATURES OF THE MEMBERS OF SUBCATEGORIES OF THE RADIAL CATEGORY FIRST LADY, ACTUALIZED IN THE ENGLISH LANGUAGE POLITICAL DISCOURSE
Keywords:
etalon, idealized cognitive model, prototype, radial category, stereotypeAbstract
The paper brings out stereotypical attributes of the members of subcategories, motivated by the FIRST LADY radial category prototype, actualized in the English language political discourse. The methodological basis of the paper is cognitive-discursive approach to studying language phenomena, in terms of which language meaning is understood as a dynamic cognitive process of «online» filling a language form with content in the situation of discourse interaction on the basis of broad encyclopedic knowledge. The research results prove the hypothesis that encyclopedic knowledge, necessary for interpretation of the conventional conceptual content, actualized in the modern English language political discourse by the language unit first lady (or by co-referential language means), is interpreted within the range of human experience modeled in terms of a radial conceptual category. The central privileged model of the category is the QUEEN OF THE HEARTH metonymic model, based on patriarchal gender etalons/ stereotypes. Establishing the attributes, forming the central metonymic model of the FIRST LADY radial category has a theoretical (elaboration of the radial categories theory on the basis of empirical data) and practical value (the use of interpretative techniques, employed in the paper, for modeling other categories).
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