THE ROLE OF ARTISTIC AND AESTHETIC INTERPRETATION OF ART WORKS IN THE FORMATION OF AESTHETIC CONSCIOUSNESS OF FUTURE DESIGNERS

Abstract

The study is based on the problem of domestic design entering the international market and the development of competitive products by improving its aesthetic qualities. Although a considerable amount of research has been devoted to the problem artistic and aesthetic interpretation, few attempts have been made to investigate formation of the designer's interpretive competence. However, it’s a major component of project activity. The purpose of the article is to substantiate the concept of forming of aesthetic consciousness of the future designers by means of interpretive activity. To achieve the goal of the research the author uses the following scientific methods: the method of studying and generalizing theoretical and practical scientific experience, the method of comparison, the method of analysis, the method of synthesis, the method of artistic and aesthetic interpretation. The essence of the concept of “artistic and aesthetic interpretation” has been substantiated in the article. The author analyzes the object of orientation of the process of artistic and aesthetic interpretation, its result and the features of the interpretive activity. In the article the author highlights the positions on the interpretation of the concept of “aesthetic consciousness of personality” from the broad and narrow position of its understanding. The article describes the main components of the aesthetic consciousness of personality: aesthetic feeling, aesthetic taste and aesthetic ideal. In the article the author notes the shortcomings of the approaches of artistic conservatism and artistic progressiveness in the project activity. The author emphasizes that the only optimal approach to the development of the aesthetic in the present is the “compromise approach”. In the article the author analyzes the creativity of the Ukrainian domestic designers and graphic artists of the 21st century. In the following types of the project activities: graphic design, installation art (art design), book design, environment design (street art, supergraphics). The author reflects the level of implementation of the aesthetic component and the spiritual and semantic filling of the art works, as well as divides the art works by the rank of high and low artistic and aesthetic value. The article reveals the tendencies of development of the domestic art market and its positive and negative influences on the formation of the aesthetic consciousness of personality are grounded. The author argues that the degree of development of aesthetic consciousness and interpretive skills is an important factor in the professional development of the future designers.